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  • ·Theory Made by NYC Fall 2025 Campaign with Britt Lower
BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Britt Lower wearing a dark leather trench coat and trousers against a white background

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

britt lowerwoman in black leather coatblack leather coatleather coatblack coattrench coat

Description

Talent Britt Lower is captured in a minimalist studio setting for Theory's 'Made by NYC' Fall 2025 ad campaign, photographed by Joshua Woods with styling by Jasmine Hassett. She wears a structured black leather trench coat paired with matching dark trousers, posing against a clean white background. The full-length portrait is art-directed with clean lighting and neutral tones, highlighting the sleek apparel and architectural lines of the outerwear.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Jet Black (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign