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BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Woman kneeling in profile wearing a dark leather trench coat against a white background

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

woman kneeling in leather trench coatwoman kneelingleather trench coattrench coatBritt Lowerwoman in dark coatdark leather coat

Description

This portrait from the Theory 'Made by NYC' Fall 2025 ad campaign features Britt Lower kneeling in profile. Photographed by Joshua Woods, the subject wears a structured dark leather trench coat with a high collar and belt. The image is captured against a clean, minimal white seamless background with soft, even studio lighting. Styling is by Jasmine Hassett, emphasizing clean lines and rich leather textures in a commercial fashion context.

Style

Vertical, Commercial, Clean, Glossy

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign