Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Description

This portrait from Theory's 'Made by NYC' Fall 2025 ad campaign features a woman wearing an oversized dark coat and matching tailored layers against a minimalist white background. Photographed by Joshua Woods with styling by Jasmine Hassett, the low-angle composition highlights the structured tailoring of the outerwear and the relaxed, confident posture of the subject. The lighting is clean and even, accentuating the rich texture of the fabric and the subtle movement in her hair.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign