BrandTheory

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait for Theory's Made by NYC Fall 2025 ad campaign features a Black man leaning forward with clasped hands, wearing a dark blazer over a dark top. Captured by photographer Joshua Woods with styling by Jasmine Hassett, the image includes talent Calvin Royal III. The lighting is clean and soft, focusing on the subject against a plain white background with a dark foreground surface.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (80%)
Silver (metallic) (20%)
Background
White Seamless
Context
Advertising Campaign
