Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Description

This portrait from the Theory 'Made by NYC' Fall 2025 ad campaign features a Black man in his 30s seated in a modern black leather and chrome chair. He is dressed in a sharp dark suit, white button-down shirt, and a dark tie, looking back over his shoulder with a neutral expression. The composition is captured against a clean, unbroken white background with bright, even studio lighting. Joshua Woods photographed the campaign, with styling by Jasmine Hassett and talent featuring Calvin Royal III. The clean framing and minimalist aesthetic emphasize the tailored lines of menswear.

Style

Horizontal, Commercial, Clean

Techniques

Soft Light

Industries

Menswear

Color

Background

White Seamless

Context

Advertising Campaign