BrandTheory

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait for Theory's 'Made by NYC' Fall 2025 ad campaign features talent Calvin Royal III seated in a modern chrome-framed chair against a clean white backdrop. Photographed by Joshua Woods with styling by Jasmine Hassett, the subject wears a dark grey button-down shirt and matching trousers. The low-angle composition highlights the structured silhouette and clean aesthetic of the garments. Soft lighting accentuates the clean lines of the clothing and the polished chair frame.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Designer Fashion
Color
Charcoal (90%)
Background
White Seamless
Context
Advertising Campaign
