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BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Britt Lower wearing a black button-down shirt and trousers against a bright white background

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

britt lowerwoman in black shirtblack button down shirtblack trouserswoman portrait

Description

This portrait features talent Britt Lower wearing a black button-down shirt and matching trousers against a clean white backdrop. Shot by photographer Joshua Woods for the Theory 'Made by NYC' Fall 2025 ad campaign, with styling by Jasmine Hassett. The subject is captured from the waist up with a gentle, thoughtful expression and hair slightly lifted by air. The composition emphasizes clean minimalist lines and contemporary tailoring.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign