BrandTheory

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait for Theory's 'Made by NYC' Fall 2025 ad campaign features a black man seated on a tall metal stool against a clean white background. He is wearing a beige blazer over a white crewneck shirt, dark trousers, and black loafers, with his hands clasped together in his lap. The image is captured with soft, even lighting that highlights the clean lines of the tailoring and the minimal set design. Joshua Woods served as the photographer, with styling by Jasmine Hassett and talent features including Calvin Royal III. The composition emphasizes simplicity, poise, and modern wardrobe essentials.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Camel (40%)
Jet Black (60%)
Background
White Seamless
Context
Advertising Campaign
