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  • ·Theory Made by NYC Fall 2025 Ad Campaign with Britt Lower
BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Britt Lower in a black leather coat with high collar pulled up, against a white seamless background for Theory

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

britt lower in black leather coatbritt lowerblack leather coatleather coatwoman in black leather coatwoman in leather coat

Description

Britt Lower poses in a black leather coat with a structured high collar for the Theory Made by NYC Fall 2025 advertising campaign. Photographed by Joshua Woods against a clean white seamless studio background, the portrait highlights modern tailoring and sharp outerwear design. The subject pulls the collar upward toward her face, creating a dynamic, focused composition with clean minimalist lighting. Styling is by Jasmine Hassett.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign