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BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Man wearing a dark jacket and black trousers against a white seamless background for Theory fall 2025 campaign.

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

man in dark jacketman in jacketdark jacketjacketblack trouserstrousersblack beltbeltblack leather shoesleather shoesblack manman standingstanding man

Description

This image is part of the 'Made by NYC' Fall 2025 advertising campaign for Theory, photographed by Joshua Woods with styling by Jasmine Hassett. The full-length portrait features a male model with short dark hair, wearing a dark zip-up jacket over a dark top, black trousers with a belt, and black leather shoes. He stands posed with his hands behind his back against a clean, minimal white seamless background. The lighting is soft and even, highlighting the clean lines of the menswear tailoring.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Charcoal (40%)

Background

White Seamless

Context

Advertising Campaign