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BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Black man wearing a cream crewneck sweater and dark trousers against a white background

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

black man in cream sweaterblack mancream sweaterman in sweatercrewneck sweater

Description

This portrait from Theory's 'Made by NYC' Fall 2025 ad campaign features talent Calvin Royal III photographed by Joshua Woods and styled by Jasmine Hassett. The subject is a Black man wearing a cream crewneck sweater paired with dark trousers, captured against a clean white backdrop with soft lighting. The composition highlights minimalist styling and professional studio craftsmanship.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign