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BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Woman in dark suit leaning on a metal utility cart wearing white heels and red socks against a white studio background

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

woman leaning on metal cartwoman in dark suitdark suitmetal utility cartwhite heelsred socks

Description

This image is part of the 'Made by NYC' Fall 2025 ad campaign for Theory, photographed by Joshua Woods with styling by Jasmine Hassett and featuring talent Britt Lower. The composition features a woman leaning horizontally across a stainless steel utility cart with wheels, wearing a dark grey blazer and matching trousers. She wears bright red socks paired with white pointed-toe heels. The shot is captured against a seamless white studio background with clean, high-key lighting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Crimson (20%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign