Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Description

This portrait from Theory's 'Made by NYC' Fall 2025 ad campaign features a black man in his 30s standing against a clean white background. He wears a dark zip-up jacket over a dark top, with his hands gripping the front lapels. The image is captured with soft directional lighting that defines the subject's features against the seamless backdrop. Joshua Woods photographed the campaign, with styling by Jasmine Hassett and talent features including Calvin Royal III. The composition is a vertical crop focusing on the upper body and apparel details.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign