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BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Britt Lower on a brick rooftop leaning against a railing overlooking city buildings for Theory fall 2025 campaign

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

britt lowerwoman leaning on railingwoman on rooftopdark jacketrooftop railingbrick wall

Description

Britt Lower appears on a brick rooftop leaning against a dark railing, overlooking tall urban buildings for Theory's 'Made by NYC' Fall 2025 ad campaign. Photographed by Joshua Woods with styling by Jasmine Hassett, the scene captures an outdoor architectural backdrop with natural daylight. The subject wears a dark jacket, posed in profile against the city skyline.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Chocolate (50%)

Background

Rooftop

Context

Advertising Campaign