BrandTheory

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait for the Theory Made by NYC Fall 2025 ad campaign features a man seated in profile on a tubular steel cantilever chair. He wears a dark shirt with rolled sleeves and matching trousers, paired with dark socks and loafers. Photographed by Joshua Woods against a seamless white studio background, the composition uses clean studio lighting to highlight the minimalist lines of the clothing and furniture.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (60%)
Off-Black (40%)
Background
White Seamless
Context
Advertising Campaign
