Nike Nike HO23: Winterized 2023

Description

Low-angle action photograph from the Nike HO23: Winterized campaign, captured by photographer Sophie Jones. The dynamic wide perspective emphasizes the gripped, textured rubber tread of a trail running shoe as the runner strides away along a snow-dusted path. The subject wears dark blue weather-resistant running trousers and an off-white performance top against a backdrop of frosted shrubs and an overcast winter sky.

Style

Horizontal, Commercial, Action, Cool

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Background

Snowfield

Context

Advertising Campaign