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Brand
Nike
ProjectNike HO23: Winterized
Close-up of a runner wearing white Nike Gore-Tex trail running shoes and bright blue socks stepping into a muddy water puddle.

Nike Nike HO23: Winterized 2023

Associated creatives

Sophie Jones
Sophie JonesPhotographer

Tags

nike trail running shoestrail running shoesrunning shoesnike shoeswaterproof trail shoesblue crew socksblue sockswater puddle splashmud puddle splashwater splash

Description

A dynamic close-up action shot for the Nike HO23: Winterized campaign photographed by Sophie Jones, focusing on a runner stepping into a puddle on a wet dirt trail. The subject wears off-white and dark navy Nike trail running shoes featuring Gore-Tex weatherproofing, paired with vibrant turquoise ribbed crew socks. Water droplets freeze in mid-air from the splash against a dark, moody outdoor background under focused lighting.

Style

Horizontal, Commercial, Action, Moody, Cool

Techniques

High-speed / freeze

Industries

Footwear

Color

Off-White (50%)
Teal (30%)
Navy (20%)

Background

Road

Context

Advertising Campaign