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Brand
Nike
ProjectNike HO23: Winterized
Black man wearing a hooded Nike jacket and cap making an expressive gesture in front of a blue building exterior.

Nike Nike HO23: Winterized 2023

Associated creatives

Sophie Jones
Sophie JonesPhotographer

Tags

black man in nike jacketblack manman in hooded jacketnike winterized jacketnike hooded jacketnike windbreakernike jacketnike cap

Description

A dynamic commercial campaign photograph for Nike HO23: Winterized captured by photographer Sophie Jones. A young Black man wearing a hooded, patterned grey-blue Nike zip-up jacket over a matching branded cap reacts with an energetic open-mouthed expression and hand gesture. Direct flash lighting illuminates the synthetic technical fabric and swoosh details against a deep blue exterior building wall featuring windows.

Style

Horizontal, Commercial, Cool

Techniques

Flash

Industries

Sportswear

Color

Slate (70%)
Navy (20%)

Background

Commercial Kitchen, Residential Building

Context

Advertising Campaign