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Brand
Nike
ProjectNike HO23: Winterized
Low-angle action shot of a runner leaping through the air, highlighting a teal and orange running shoe against a blue building exterior.

Nike Nike HO23: Winterized 2023

Associated creatives

Sophie Jones
Sophie JonesPhotographer

Tags

runner leapingman leapingrunning shoeathletic sneakertrail running shoessneaker soleathletic apparelblack sportswearrunning jacket

Description

A dynamic low-angle action photograph captured for the Nike HO23: Winterized campaign by photographer Sophie Jones. The frame emphasizes a runner mid-stride leaping forward, positioning the teal, white, and orange treaded running shoe dramatically in the foreground. The runner wears dark activewear, dark socks, and a black jacket against the crisp geometric backdrop of a vibrant blue building facade with grid windows under an overcast sky.

Style

Horizontal, Commercial, Action, Cool, Graphic

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Petrol Blue (30%)
Rust (20%)

Background

Residential Building

Context

Advertising Campaign