Nike Nike HO23: Winterized 2023

Description

A female runner is captured mid-stride sprinting along a frosty path for the Nike HO23: Winterized project. She wears a quilted light blue performance jacket, dark blue leggings, and running shoes, complemented by a white headband. The low-angle outdoor shot frames her against a frozen field, sparse trees, and an overcast sky. The cool-toned colour grading and crisp natural lighting emphasise the winter conditions. Sophie Jones photographed the campaign.

Style

Horizontal, Commercial, Cool, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Meadow

Context

Advertising Campaign