Nike Nike HO23: Winterized 2023

Description

A dynamic low-angle action shot captures a runner in mid-stride against the dark textured exterior of an urban building. The subject, sporting bright textured orange hair and a dark headband, wears performance cold-weather apparel including a deep blue technical windbreaker over an olive base layer and running gloves. Diffuse, cool natural light highlights the moisture beads on the water-resistant outerwear and emphasizes the atmospheric winter atmosphere.

Style

Vertical, Commercial, Action, Cool

Techniques

Natural light

Industries

Sportswear

Color

Background

Residential Building

Context

Advertising Campaign