Brand
ProjectNike HO23: Winterized

Nike Nike HO23: Winterized 2023
Associated creatives
Tags
Description
This dynamic campaign image for Nike HO23: Winterized captures a smiling black man in mid-stride, running past a striking blue architectural exterior. He wears a dark hooded jacket, performance running tights, and blue trainers. The Dutch-angle perspective and natural outdoor lighting emphasize movement and energy against the textured stone pavement and snowy patches. Photographed by Sophie Jones, the image highlights winter athletic apparel in an urban environment.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Sportswear
Color
Navy (60%)
Jet Black (40%)
Background
Residential Building
Context
Advertising Campaign