Nike Nike HO23: Winterized 2023

Description

Photographed by Sophie Jones for Nike's HO23: Winterized campaign, an athlete stretches their quadricep while balancing on one leg over wet outdoor asphalt. The subject wears light powder blue leggings, a textured light blue long-sleeve top with thumbholes, a white running vest, pale yellow socks, and white technical running sneakers with lime accents. Droplets of water fall from the lifted shoe onto the dark ground below. The composition uses a low-angle perspective set against the exterior of a grey residential building under cool, overcast daylight.

Style

Vertical, Commercial, Cool, Clean

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Background

Residential Building

Context

Advertising Campaign