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Brand
Nike
ProjectNike HO23: Winterized
Low-angle shot of a woman runner catching her breath wearing a light blue insulated Nike jacket, white headband, and navy leggings.

Nike Nike HO23: Winterized 2023

Associated creatives

Sophie Jones
Sophie JonesPhotographer

Tags

woman runnerfemale runnerrunner restinglight blue running jacketblue running jacketrunning jacketnike headbandwhite headbandnavy running leggingsblue leggings

Description

Photographed by Sophie Jones for the Nike HO23: Winterized campaign, a female runner rests with hands on her knees, catching her breath after an outdoor run. She wears a quilted light blue Nike running jacket, navy athletic tights, and a white branded headband. The dynamic low-angle composition captures her against an overcast sky and a frost-covered grassy bank next to a body of water. Cool, diffused natural daylight illuminates the athletic winter performance apparel.

Style

Vertical, Commercial, Cool

Techniques

Natural light

Industries

Sportswear

Color

Powder Blue (50%)
Navy (30%)
Pure White (20%)

Background

Overcast Sky

Context

Advertising Campaign