Nike Nike HO23: Winterized 2023

Description

This dynamic image for the Nike HO23 Winterized project captures a runner from a low, action-oriented angle as they move along a wet urban street. The athlete wears blue leggings, a white vest over a blue long-sleeve top, and a white cap, with the focus sharply on the textured tread of the running shoe as it lifts off the damp pavement. The background features the exterior wall of a building alongside a wet sidewalk reflecting the overcast sky. The cool color grading and sense of motion emphasize outdoor performance in wintry conditions.

Style

Editorial, Vertical, Action, Desaturated

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign