
Nike Nike HO23: Winterized 2023
About
This dynamic image for the Nike HO23 Winterized project captures a runner from a low, action-oriented angle as they move along a wet urban street. The athlete wears blue leggings, a white vest over a blue long-sleeve top, and a white cap, with the focus sharply on the textured tread of the running shoe as it lifts off the damp pavement. The background features the exterior wall of a building alongside a wet sidewalk reflecting the overcast sky. The cool color grading and sense of motion emphasize outdoor performance in wintry conditions.
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Background
Street
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Advertising Campaign