Nike Nike HO23: Winterized 2023

Description

A dynamic outdoor campaign photograph for Nike HO23: Winterized captured by photographer Sophie Jones. A group of athletes are shown mid-stride running along a snow-dusted path next to a body of water under an overcast sky. The runners wear cold-weather athletic apparel including layered jackets, leggings, and headbands in shades of blue, black, and white. The low-angle composition focuses closely on the runners, emphasizing motion and performance in wintry conditions.

Style

Horizontal, Commercial, Action, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

River

Context

Advertising Campaign