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Brand
Nike
ProjectNike HO23: Winterized
Low-angle close-up of a blue Nike Gore-Tex running shoe with an orange tread sole worn by a person mid-step in front of a blue building.

Nike Nike HO23: Winterized 2023

Associated creatives

Sophie Jones
Sophie JonesPhotographer

Tags

nike gore tex running shoenike gore tex shoegore tex running shoeblue running shoerunning shoeorange lug soleorange outsolelug sole

Description

Captured from an extreme low angle, a blue and orange Nike Gore-Tex sneaker moves dynamically over the lens in mid-stride. The shoe showcases a petrol blue upper emblazoned with bold Gore-Tex typography, an off-white foam midsole, and an orange rubber lug outsole built for winter traction. The subject wears dark athletic pants and socks against an urban backdrop of a deep blue building facade, overcast sky, and patches of ground snow. Photographed by Sophie Jones for the Nike HO23: Winterized campaign.

Style

Vertical, Commercial, Action, Cool

Techniques

Natural light

Industries

Footwear

Color

Petrol Blue (40%)
Burnt Orange (30%)
Off-White (20%)

Context

Advertising Campaign