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Brand
Nike
ProjectNike HO23: Winterized
Close-up of a blue Nike winterized running shoe with orange accents and a speckled sole stepping on snowy ground.

Nike Nike HO23: Winterized 2023

Associated creatives

Sophie Jones
Sophie JonesPhotographer

Tags

blue nike running shoenike running shoerunning shoenike winterized sneakerwinterized sneakerrunning sneakertrail running shoe

Description

A dynamic close-up shot captures a runner's foot clad in a blue and orange Nike winterized running sneaker stepping onto an icy, snow-covered surface. The shoe features water-resistant blue upper panelling with a visible Gore-Tex label, a cushioned off-white speckled ReactX midsole, and an orange Storm-Tread outsole. The runner wears dark performance tights against a cool-toned outdoor backdrop.

Style

Vertical, Commercial, Cool

Techniques

Natural light

Industries

Footwear

Color

Petrol Blue (50%)
Off-White (30%)
Rust (20%)

Background

Street

Context

Advertising Campaign