Nike Nike HO23: Winterized 2023

Description

This vertical campaign image for the Nike HO23 Winterized project features a black man crouching on an outdoor paved surface while tying the laces of his blue and orange running shoes. He is wearing a dark athletic jacket and trousers, with brown fingerless gloves on his hands. Draped over his shoulders and back is a large, crinkled metallic silver and gold emergency foil blanket. The background shows a dark blue building wall with windows under natural lighting. Sophie Jones captured this commercial portrait with dynamic perspective.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign