Nike Nike HO23: Winterized 2023

Description

Close-up portrait of an athlete wearing a white headband featuring the Nike logo and a quilted light blue winter jacket. The subject looks directly at the camera with water droplets visible on skin and hair, suggesting cold or damp outdoor conditions. The background features frosty green grass and a body of water under an overcast sky. Natural light illuminates the scene with a cool, crisp color grading. The image is part of the Nike HO23: Winterized project captured by photographer Sophie Jones.

Style

Editorial, Vertical, Desaturated, Cool

Techniques

Natural light

Industries

Sportswear

Color

Background

Lake

Context

Advertising Campaign