Nike

Oct 2023

The Nike HO23: Winterized campaign highlights performance gear designed for cold and wet environments. Shot by photographer Sophie Jones, the imagery leverages a dynamic, low-angle perspective to emphasize movement and the tactical traction of the footwear. The collection of portraits and action shots captures athletes in diverse settings, ranging from urban streets to forest trails, with a focus on technical details like moisture-wicking layers and water-resistant materials. The project channels a crisp, cool-toned aesthetic, utilizing natural light to highlight textures across both apparel and architecture. High-speed freeze techniques capture moments of intensity, such as splashes on a muddy trail or mid-stride runs, balancing these with candid, lifestyle-focused portraits. The series maintains a consistent visual language that prioritizes functional endurance through a clean, atmospheric lens.

Commercial, Cool, Action, Vertical

Natural light

Sportswear

Advertising Campaign