Nike: Nike HO23: Winterized

Oct 2023

Nike’s HO23: Winterized campaign centres on the endurance of the all-weather athlete. Shot by photographer Sophie Jones, the imagery leans into a high-energy, action-oriented aesthetic that emphasises technical performance in challenging environments. The collection of portraits and motion-heavy shots highlights the collection’s water-resistant construction and traction-focused footwear against a mix of urban grit and frosted, forest-lined landscapes. Utilizing a palette of deep blues, cool tones, and sharp highlights, the project captures the tactile nature of winter training. The visual language relies heavily on low-angle, wide-perspective shots that freeze mid-stride motion, often freezing water droplets in mid-air to underscore the durability of the apparel and the resilience of the runners themselves.

Commercial, Cool, Action, Vertical

Natural light

Advertising Campaign