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BrandLoewe
ProjectPaula's Ibizia Ad Campaign
Brown leather shoulder bag resting on sandy ground amidst green coastal foliage under bright natural light.

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

brown leather shoulder bagbrown leather bagleather shoulder bagbrown bagshoulder bagleather bag

Description

This advertising campaign image features a brown leather shoulder bag resting on a sandy beach setting surrounded by coastal vegetation. Photographed by Gray Sorrenti for Loewe under the creative direction of Jonathan Anderson, the scene captures the bag with a matching luggage tag in bright natural light. The vertical composition emphasizes the textured surface of the leather against coarse sand and green dune plants. The prominent LOEWE wordmark appears at the top of the frame in bold typography.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Caramel (70%)
Gold (30%)

Background

Sandy Beach

Context

Advertising Campaign