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Brand
Loewe
ProjectPaula's Ibizia Ad Campaign
Textured blue handbag resting on sandy beach with driftwood and green netting in background under Loewe headline

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

blue handbagtextured blue handbaghandbagblue bag

Description

This image for Loewe Paula's Ibiza ad campaign features a textured blue handbag resting on a sandy beach. Captured by photographer Gray Sorrenti with creative direction by Jonathan Anderson, the composition incorporates natural outdoor lighting with a background of weathered driftwood and tangled green and white netting. The tactile surface of the blue bag contrasts against the raw organic elements of the shoreline, rendered in a crisp vertical format.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Cobalt (70%)
Jet Black (30%)

Background

Sandy Beach

Context

Advertising Campaign