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ProjectPaula's Ibizia Ad Campaign
Woman with long pink hair sitting on weathered driftwood on a sandy beach holding a woven straw handbag under a clear sky

Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

woman with pink hairpink hairwomanwoven straw handbagstraw handbaghandbag

Description

Loewe presents its Paula's Ibiza ad campaign captured by photographer Gray Sorrenti, featuring creative direction by Jonathan Anderson. A model with long pink hair is seated on weathered driftwood against a sandy beach and clear blue sky. She wears a textured top and holds a woven straw handbag with dark straps in the foreground. Natural lighting illuminates the outdoor coastal scene, highlighting the organic textures of the wood and sand.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Jet Black (30%)
Blush (20%)

Background

Sandy Beach

Context

Advertising Campaign