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BrandLoewe
ProjectPaula's Ibizia Ad Campaign
Loewe straw shoulder bag with chain strap and small giraffe charm resting on ground

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

straw shoulder bagstraw bagshoulder bagloewe bagchain strap baggiraffe charm

Description

This campaign image features a Loewe straw shoulder bag positioned prominently against a textured background of woven fabric and low-lying plants. The woven cream-coloured bag features a chunky chain strap with dark links and gold accents, complemented by a small hanging giraffe charm. The composition is clean and natural, captured with soft lighting that emphasizes the tactile quality of the straw and hardware. The bold Loewe brand name appears across the top in a minimalist serif typeface.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Natural light

Industries

Bags & Accessories

Color

Beige (70%)
Jet Black (20%)
Gold (10%)

Background

Fabric Texture

Context

Advertising Campaign