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BrandLoewe
ProjectPaula's Ibizia Ad Campaign
Model in yellow textured top holding a brown woven clutch resting on sandy ground

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

woman wearing yellow textured topyellow textured toptextured topholding brown woven clutchbrown woven clutchwoven clutchwoman on sandwoman

Description

This vertical campaign photograph for Loewe's Paula's Ibiza project captures a model reclining on sandy ground under striking overhead shadows. Shot by photographer Gray Sorrenti with creative direction by Jonathan Anderson, the model wears a vibrant yellow textured ensemble paired with a structured brown woven clutch bag and statement chain necklace. The warm natural lighting accentuates the organic textures of the sand and accessories, creating a sun-drenched, tactile aesthetic characteristic of the seasonal collection.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Chocolate (50%)

Background

Sandy Beach

Context

Advertising Campaign