Loewe Paula's Ibizia Ad Campaign 2025

Description

This advertising campaign image for Loewe's Paula's Ibiza project was photographed by Gray Sorrenti with creative direction by Jonathan Anderson. A young man with dark hair wears a textured cream knit sweater with fringed details, standing outdoors against a vibrant clear blue sky. He leans against a tall, weathered wooden post that features an angled sign at the top. The composition includes tall, out-of-focus grasses in the foreground framing the subject from a low angle under bright natural daylight. Bold black typography reading LOEWE is overlaid across the top of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Clear Sky

Context

Advertising Campaign