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BrandLoewe
ProjectPaula's Ibizia Ad Campaign
Loewe woven straw handbag with red tomato charm on sand background

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

woven straw handbagstraw handbagwoven handbaghandbagred tomato charmtomato charmloewe handbag

Description

Loewe campaign image for Paula's Ibiza featuring a textured woven straw handbag placed on a sandy surface. A prominent red tomato charm and smaller yellow bead charms hang from the handle with green stems. The brand name Loewe appears embroidered in black across the front of the bag and in large bold typography at the top of the frame. The lighting creates crisp shadows on the neutral background, highlighting the tactile craft and natural materials of the piece.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Camel (70%)
Crimson (20%)
Golden Yellow (10%)

Background

Sandy Beach

Context

Advertising Campaign