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BrandLoewe
ProjectPaula's Ibizia Ad Campaign
Black handbag with embroidered yellow flowers resting on large turquoise nautical rope for Loewe Paula's Ibiza campaign

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

embroidered handbagblack handbaghandbagfloral embroidered bagembroidered bag

Description

Captured for Loewe's Paula's Ibiza ad campaign, this detailed close-up shot highlights a black handbag adorned with vibrant yellow and green embroidered floral motifs. The bag rests snugly against a coil of thick, textured turquoise nautical rope, creating a striking contrast of color and material. Natural lighting accentuates the intricate textile details and woven gold-toned chain strap of the accessory. Large white typography spelling LOEWE crowns the top of the composition against the textured background. The imagery was photographed by Gray Sorrenti with creative direction by Jonathan Anderson.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Golden Yellow (30%)
Forest Green (20%)

Background

Fabric Texture

Context

Advertising Campaign