Logo
  • Home
  • ·Media
  • ·Loewe Paula's Ibiza Ad Campaign campaign editorial
ProjectPaula's Ibizia Ad Campaign
Woman with long pink hair wearing sunglasses and cream knit clothing holding a red tomato handbag on a sandy beach.

Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

woman with pink hairpink hairwomansunglassescream knit topknit topred tomato handbagtomato handbagred handbaghandbag

Description

This image from Loewe's Paula's Ibiza advertising campaign was photographed by Gray Sorrenti under the creative direction of Jonathan Anderson, with styling by Benjamin Bruno. The scene features a model with long pink hair, dark sunglasses, and a cream knit outfit embellished with beads, posing on a sandy beach against a bright blue sky. A striking red tomato-shaped handbag hangs from her hand, serving as a focal point. Natural sunlight illuminates the composition, highlighting the rich textures of the knitwear and the glossy finish of the accessory.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (60%)
Scarlet (40%)

Background

Sandy Beach

Context

Advertising Campaign