Loewe Paula's Ibizia Ad Campaign 2025

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This image from Loewe's Paula's Ibiza advertising campaign was photographed by Gray Sorrenti under the creative direction of Jonathan Anderson, with styling by Benjamin Bruno. The scene features a model with long pink hair, dark sunglasses, and a cream knit outfit embellished with beads, posing on a sandy beach against a bright blue sky. A striking red tomato-shaped handbag hangs from her hand, serving as a focal point. Natural sunlight illuminates the composition, highlighting the rich textures of the knitwear and the glossy finish of the accessory.