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ProjectPaula's Ibizia Ad Campaign
Model with long pink hair wearing a white top and holding a red handbag against a light background

Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

woman with pink hairpink hairwomanred handbagred baghandbag

Description

This fashion advertising image for Loewe's Paula's Ibiza campaign features a model with long pink hair leaning against a pale structural wall under bright natural light. The model wears a white top and is accessorized with a red handbag featuring a structured geometric shape. Photographed by Gray Sorrenti with creative direction by Jonathan Anderson and styling by Benjamin Bruno, the composition captures an outdoor summer aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Burgundy (30%)

Background

House

Context

Advertising Campaign