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BrandLoewe
ProjectPaula's Ibizia Ad Campaign
Close-up portrait of a model wearing a textured fringe garment against a clear blue sky

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

model in fringe garmentfringe garmentmodel portraitloewe campaign portrait

Description

This striking portrait from Loewe's Paula's Ibiza ad campaign features a model posing closely to the camera, wearing an intricate garment covered in hanging fringe and woven textures. The shot is captured from a low angle against a vibrant, clear blue sky under direct natural light. The campaign was photographed by Gray Sorrenti with creative direction by Jonathan Anderson, styling by Benjamin Bruno, hair by Karim Belghiran, and makeup by Ana Takahashi on location in Portugal. Large bold typography spelling LOEWE is overlaid across the upper portion of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (70%)

Background

Clear Sky

Context

Advertising Campaign