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BrandLoewe
ProjectPaula's Ibizia Ad Campaign
Loewe red tomato shaped bag resting on green shrubs in sandy terrain with gold chain

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

red tomato bagtomato bagred bagbaggold chain strapgold chaingreen shrubsshrubssand

Description

This image from the Loewe Paula's Ibiza ad campaign features a striking red tomato-shaped bag resting amidst lush green shrubs set against sandy terrain. The composition is captured with natural lighting under sunny outdoor conditions, highlighting the rich crimson texture of the bag paired with a delicate gold chain strap. Bold black typography reading LOEWE is prominent across the top portion of the frame. The campaign was photographed by Gray Sorrenti with creative direction by Jonathan Anderson.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Crimson (60%)
Gold (40%)

Background

Sandy Beach

Context

Advertising Campaign