Loewe

Apr 2025

The Loewe Paula’s Ibiza 2025 campaign masterfully channels a sun-drenched, coastal euphoria that defines the luxury fashion house’s seasonal identity. Captured by photographer Gray Sorrenti in the rugged, idyllic landscapes of Comporta, Portugal, the project leans into a raw, tactile aesthetic that emphasizes the interplay between high-end craftsmanship and natural, elemental beauty. Under the creative direction of Jonathan Anderson, the campaign blurs the line between commercial product showcase and evocative editorial storytelling. The imagery highlights the artisanal textures of the collection, from intricate openwork knits and fringe detailing to the structured, geometric design of signature woven straw and leather handbags. By utilizing natural light, Sorrenti creates rhythmic, graphic shadows across sand dunes, weathered driftwood, and sun-bleached architectural structures, grounding the luxury accessories in a serene, maritime atmosphere. Stylist Benjamin Bruno curates a minimalist summer aesthetic that feels both relaxed and profoundly sophisticated, perfectly complemented by the effortless presence of talent including Jamie Dornan and Enzo Vogrincic. This project is a celebration of texture and light, where the juxtaposition of vibrant hues against the stark, clear blue skies of the Mediterranean coastline creates a compelling narrative of escapism. The result is a series of polished, evocative compositions that maintain a cohesive, high-fashion sensibility while remaining deeply rooted in the authentic, sun-soaked charm of the Paula’s Ibiza heritage.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion