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ProjectPaula's Ibizia Ad Campaign
Man in striped polo and cuffed jeans reclining on sand dunes next to a straw tote bag

Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

man reclining on sand dunesman recliningman on sandstriped polo shirtstriped polocuffed jeansdark denim jeanswoven straw tote bagstraw tote bagstraw bagbrown suede shoessuede shoes

Description

This portrait for Loewe's Paula's Ibiza campaign, photographed by Gray Sorrenti with creative direction by Jonathan Anderson, features a man reclining outdoors on sandy terrain. He wears a striped polo shirt paired with dark denim jeans featuring wide white cuffs and brown suede shoes. A large woven straw tote bag rests on the sand beside him. Bold white typography spelling LOEWE appears across the top of the frame against the natural landscape.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Beige (30%)
Caramel (20%)

Background

Sand Dunes

Context

Advertising Campaign