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Brand
Loewe
ProjectPaula's Ibizia Ad Campaign
Model in patterned fringe top and bucket hat hugging a dark curved tree trunk against a clear blue sky

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

woman hugging tree trunkwoman hugging treewoman in patterned toppatterned fringe topfringed topbucket hatdenim bucket hatbrown leather handbagleather handbaghandbag

Description

Loewe Paula's Ibiza campaign image features a model embracing a dark, curved tree trunk outdoors against a clear blue sky. The subject wears a patterned fringed top and a matching bucket hat, complemented by a brown leather handbag worn across the side. Photographed by Gray Sorrenti with creative direction by Jonathan Anderson, the vertical composition employs natural light and vivid blue tones to capture an outdoor lifestyle aesthetic.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Caramel (30%)
Jet Black (70%)

Background

Clear Sky

Context

Advertising Campaign