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Model wearing a colourful beaded bucket hat with geometric flower patterns under bright outdoor sunlight against a clear blue sky

Loewe Paula's Ibizia Ad Campaign 2025

About

This portrait from Loewe's Paula's Ibiza campaign, photographed by Gray Sorrenti under the creative direction of Jonathan Anderson, features a model wearing an intricate, multi-coloured beaded bucket hat with a floral pattern. The subject stands outdoors against a clear blue sky, partially framed by a weathered wooden post casting textured shadows across her face. Natural sunlight illuminates the scene, highlighting warm skin tones and the detailed craftsmanship of the accessories. Styled by Benjamin Bruno with hair by Karim Belghiran and makeup by Ana Takahashi, the image reflects the vibrant, sun-drenched aesthetic of the collection.

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Background

Clear Sky

Context

Advertising Campaign