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BrandLoewe
ProjectPaula's Ibizia Ad Campaign
Loewe woven straw basket bag with black leather straps resting on sand against weathered wooden boards.

Loewe Paula's Ibizia Ad Campaign 2025

Associated creatives

Jonathan Anderson
Jonathan AndersonCreative Director
Gray Sorrenti
Gray SorrentiPhotographer
GISELLE
GISELLEModels
Sophie Wilde
Sophie WildeModels
Enzo Vogrincic
Enzo VogrincicModels
and Jamie Dornan
and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Karim Belghiran
Karim BelghiranHair
Ana Takahashi
Ana TakahashiMakeup
Sandra Luz
Sandra LuzManicurist
Vincent Olivieri
Vincent OlivieriSet Designer
Comporta
ComportaLocation
Portugal
PortugalLocation
Farago Projects
Farago ProjectsProduction
Krystal Klear
Krystal KlearSoundtrack

Tags

woven basket bagbasket bagstraw bagloewe straw bagloewe bagleather straps

Description

This advertising campaign image for Loewe features a woven straw basket bag resting on a sandy surface against weathered vertical wooden planks. Long black leather shoulder straps with metallic buckle hardware drape over the front of the structured woven body, casting sharp afternoon shadows in the natural sunlight. Bold white typography spelling the brand name appears prominently across the upper portion of the frame. Photographed by Gray Sorrenti for Paula's Ibiza ad campaign with creative direction by Jonathan Anderson.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Bags & Accessories

Color

Nude / Sand (50%)
Jet Black (40%)
Gold (10%)

Background

Sandy Beach

Context

Advertising Campaign