Levi's "Back At It" 2024 Ad Campaign 2024

Description

A man with an afro sits barefoot on a patterned vintage sofa while playing an acoustic guitar in this portrait captured for the Levi's Back At It 2024 ad campaign. Photographed by Mel Bles, the subject wears denim jeans and a light-toned cardigan over a white top. The scene features warm interior lighting with cables visible on the concrete floor in the foreground against a plain white wall.

Style

Editorial, Vertical, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign