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  • ·Levis Back At It campaign portrait with striped polo
BrandLevi's
Project"Back At It" 2024 Ad Campaign
Woman in green and white striped polo shirt and loose denim jeans seated against a plain wall

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

woman in striped polo shirtstriped polo shirtpolo shirtblue denim jeansdenim jeansjeanswoman seated

Description

This portrait for Levi's "Back At It" 2024 ad campaign features a model seated on an office chair against a minimal light background. The subject wears a short-sleeved green and white striped polo shirt with a contrasting white collar paired with relaxed-fit blue denim jeans. Captured by photographer Mel Bles with natural soft lighting, the composition highlights casual everyday apparel and styling. Hair styling and makeup are kept clean and understated.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Forest Green (50%)
Denim (50%)

Background

White Seamless

Context

Advertising Campaign